PYRA Collaboration

I was brought on to produce a series of high-impact social videos promoting the collaboration between Mountain Dew and PYRA, an outdoor tech fashion label. The campaign aimed to spotlight the intersection of style, functionality, and culture—aligning with Mountain Dew’s bold, adventurous spirit. Working closely with the creative team, I helped shape engaging visual content optimised for Instagram and TikTok, showcasing both the apparel and the attitude behind the partnership.

Photos by Andy Diprose